Design Management for Imation

Mission to get six countries to work together to help renew and build the brand

Imation own brand and owned brands

While design management is managing people between six countries: China, Australia, India, Korea, Taiwan and Singapore, and managing cost and time. The key was to set the RACI right.

Create a RACI system to make six countries Global and local product managers and resource managers work together

A selection of the renewed products

Imation own brand
TDK brand
Memorex brand

All work completed while working at Imation Hong Kong and Minnesota, America.